We create words, tools, and strategies for technology companies and open source foundations. We work with organizations from startup to Fortune 500, and deliver on our promises with a money-back, satisfaction guarantee.
Why Zettabyte Content?
Several years ago, several senior data center marketers were sitting around a table, having dinner.
And we had a simple problem.
It was hard to find marketing assistance that understood our needs. Most freelancers, junior copywriters, and designers didn’t understand B2B sales and marketing, didn’t understand complex technologies, and didn’t understand our needs, requirements, or desired outcomes.
Let’s face it, marketing your complex technologies is a unique art form. It’s atypical, it’s time consuming, and if you’re an agency coming from consumer goods or travel or even industrial marketing, marketing complex technologies doesn’t make much sense. The market dynamics, the complexities of messaging, the sales funnel, and the buying cycle are all unfamiliar.
And to make matters worse, you don’t really have time to coach or train freelancers. You need support that just gets it.
After asking around, I realized that other companies had the same problem. They could find marketing assistance – but marketing assistance that got the data center? That got mobile apps? That got HPC or Cloud or Containers or DevOps?
That was impossible to find.
So that dinner sparked a business idea.
- What if I, who spent my career in technology sales & marketing, provided marketing support for data center technology companies?
- What if I came up with systematic approaches to making content, deliverables, and strategies better?
- What if I was able to fit the needs of marketing managers…because I had stood in their shoes?
Who am I?
I’m Brian E Whitaker (LinkedIn), and I founded Zettabyte Content, LLC. I’m a long-standing technology enthusiast who has been selling and marketing enterprise technology for more than twelve years.
Prior to Zettabyte Content, I was the outbound marketing manager for Dell’s Compellent acquisition and managed the Dell Compellent launch marketing team.
During my corporate career, I drove regional and global marketing for technologies from EMC, Oracle, VMware, and Microsoft. I’ve worked in the U.S. and Europe, have presented to audiences in nineteen countries, and still get excited about faster ways to dedupe data or package workloads. I have a family who tolerates my love for anything that runs on electricity and accepts that I have a private cloud at home.
I have a B.A. from Mercer University and a M.Sc. from the University of Edinburgh. I’m also Pragmatic Marketing certified and occasionally write on freelancing for the American Writers’ and Artists’ Institute.
p.s. I’m Brian E Whitaker because Brian Whitaker is a well-known journalist for the London Guardian. He seems like an interesting guy, but I’m not him.