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About Us

We create words, tools, and strategies for technology companies and open source foundations. We work with organizations from startup to Fortune 500, and deliver on our promises with a money-back, satisfaction guarantee.

Why Zettabyte Content?

Several years ago, several senior data center marketers were sitting around a table, having dinner.

And we had a simple problem.

It was hard to find marketing assistance that understood our needs. Most freelancers, junior copywriters, and designers didn’t understand B2B sales and marketing, didn’t understand complex technologies, and didn’t understand our needs, requirements, or desired outcomes.

Sound familiar?

Let’s face it, marketing your complex technologies is a unique art form. It’s atypical, it’s time consuming, and if you’re an agency coming from consumer goods or travel or even industrial marketing, marketing complex technologies doesn’t make much sense. The market dynamics, the complexities of messaging, the sales funnel, and the buying cycle are all unfamiliar.

And to make matters worse, you don’t really have time to coach or train freelancers. You need support that just gets it.

After asking around, I realized that other companies had the same problem. They could find marketing assistance – but marketing assistance that got the data center? That got mobile apps? That got HPC or Cloud or Containers or DevOps?

That was impossible to find.

So that dinner sparked a business idea.

  • What if I, who spent my career in technology sales & marketing, provided marketing support for data center technology companies?
  • What if I came up with systematic approaches to making content, deliverables, and strategies better?
  • What if I was able to fit the needs of marketing managers…because I had stood in their shoes?

Who am I?

brianI’m Brian E Whitaker (LinkedIn), and I founded Zettabyte Content, LLC. I’m a long-standing technology enthusiast who has been selling and marketing enterprise technology for more than twelve years.

Prior to Zettabyte Content, I was the outbound marketing manager for Dell’s Compellent acquisition and managed the Dell Compellent launch marketing team.

During my corporate career, I drove regional and global marketing for technologies from EMC, Oracle, VMware, and Microsoft. I’ve worked in the U.S. and Europe, have presented to audiences in nineteen countries, and still get excited about faster ways to dedupe data or package workloads. I have a family who tolerates my love for anything that runs on electricity and accepts that I have a private cloud at home.

I have a B.A. from Mercer University and a M.Sc. from the University of Edinburgh. I’m also Pragmatic Marketing certified and occasionally write on freelancing for the American Writers’ and Artists’ Institute.

p.s. I’m Brian E Whitaker because Brian Whitaker is a well-known journalist for the London Guardian. He seems like an interesting guy, but I’m not him.

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Testimonials

  • Brian excelled consulting on our recent product launch. He internalized our strategy and tactics, executed essential launch deliverables with minimal input, managed additional contractors, provided unexpected improvements, and achieved everything before the deadline. I will use Brian again and I recommend him for your marketing consulting projects.

    Kim McMahon, Partner Marketing, NetApp
  • I was lucky enough to work with Brian on many projects and he approached them all with the same attitude of enthusiasm and detail. A great team player and superb execution.

    Iain Davie, Regional Alliances Manager, VMware
  • I found Brian’s mix of skills to be a rare combination in marketing. He understands what the field and sales people are looking for from marketing, he has a strong grasp of the underlying technology, and he has the marketing sense to put it all together in a package that helps drive the business forward. Plus, he does all of this with a positive and professional attitude that makes him a pleasure to work with on projects.

    Scott Horst, VP of Marketing, Compellent
  • His strong technical focus, combined with attention to detail and an easy communication style really made him a strong asset to support a sales organization. Brian conducts himself professionally with the highest of integrity and remains calm under pressure.

    Ciara Lyons, Manager EMC Demand Centre
  • Brian is the ideal person you want to work with: knowledgeable, understands priorities and what is just distraction, customer-focus, how to get things done – the right way, collaborative, understands how to craft a story that will resonate and he brings a wealth of perspective across geographies, technologies and user pains and benefits.

    Greg White, Senior Manager, Product Marketing / Commvault
  • When you need it done, turn to Brian. During the past 3 years working directly with Brian, I’ve watched him plow through numerous complex problems achieving just the right outcome.

    Michael Grant, Marketing Director, Enterprise Storage Marketing / Dell

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