Zettabyte Blog – Ideas and Resources

Truth from the Trenches

Truth from the Trenches

For ten weeks, I’ve been running a program for a managed cloud company. What am I doing? I’m turning hands-on OpenStack techies into prolific, successful bloggers. We’re on track to deliver three unique posts – every single week. And I’m so proud of the...
Style, Substance, Success?

Style, Substance, Success?

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing...
“Please complicate my marketing!”​

“Please complicate my marketing!”​

Just a couple of days ago, a prospect asked my opinion about a popular marketing automation platform. I didn’t have a strong opinion, but I asked her about her existing platform, which I knew they’d used for years. “You know Brian, it’s really...
Three Little Steps to Better Business Friendships

Three Little Steps to Better Business Friendships

Hi everyone! First, Happy 2017 — I hope it’s a brilliant year, full of all good things. It’s time for my first story of the year. Pull up a chair and let’s get started. Nearly fifteen years ago, when I was just beginning in Sales, a sales...
Four Proven Steps to Better Technology Marketing

Four Proven Steps to Better Technology Marketing

Really? Just four steps? I don’t blame you if you’re cynical. But this is true — I’m in the middle of the story and am willing to share what I’ve learned. Prop your feet up and I’ll tell you what’s happening. Once upon a time, there...

Testimonials

  • Brian excelled consulting on our recent product launch. He internalized our strategy and tactics, executed essential launch deliverables with minimal input, managed additional contractors, provided unexpected improvements, and achieved everything before the deadline. I will use Brian again and I recommend him for your marketing consulting projects.

    Kim McMahon, Partner Marketing, NetApp
  • I was lucky enough to work with Brian on many projects and he approached them all with the same attitude of enthusiasm and detail. A great team player and superb execution.

    Iain Davie, Regional Alliances Manager, VMware
  • I found Brian’s mix of skills to be a rare combination in marketing. He understands what the field and sales people are looking for from marketing, he has a strong grasp of the underlying technology, and he has the marketing sense to put it all together in a package that helps drive the business forward. Plus, he does all of this with a positive and professional attitude that makes him a pleasure to work with on projects.

    Scott Horst, VP of Marketing, Compellent
  • His strong technical focus, combined with attention to detail and an easy communication style really made him a strong asset to support a sales organization. Brian conducts himself professionally with the highest of integrity and remains calm under pressure.

    Ciara Lyons, Manager EMC Demand Centre
  • Brian is the ideal person you want to work with: knowledgeable, understands priorities and what is just distraction, customer-focus, how to get things done – the right way, collaborative, understands how to craft a story that will resonate and he brings a wealth of perspective across geographies, technologies and user pains and benefits.

    Greg White, Senior Manager, Product Marketing / Commvault
  • When you need it done, turn to Brian. During the past 3 years working directly with Brian, I’ve watched him plow through numerous complex problems achieving just the right outcome.

    Michael Grant, Marketing Director, Enterprise Storage Marketing / Dell

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