22dot6: Doing something different

22dot6: Doing something different

Watching a tech startup come out of stealth is often interesting, from a marketing perspective. Some come out with a brand presence that looks bootstrapped, rough and ready, maybe not entirely thought out. Some of them toe the line of corporate look and feel — with...
This morning, I woke up with a plan

This morning, I woke up with a plan

This morning, I woke up with a plan. Like everyone, I’ve been watching the coronavirus with concern, wondering how it would affect my life, the lives of my loved ones, and the life of my business. Just over eight years ago, I founded Zettabyte Content because I wanted...
What Really Happens When We Engage

What Really Happens When We Engage

Once in a while, prospects wonder what skills I bring to their requirements. That’s natural. They don’t know me, and though my clients, testimonials, and projects speak for themselves, it’s normal to wonder about a new vendor. Recently I was reviewing some emails and...
10 Ideas for Successful Sales Training

10 Ideas for Successful Sales Training

What is successful sales training? What are the criteria you should use to determine success? If you’re new to sales training, these are ideas, taken from dozens of technology organizations, to make sure that your sales training delivers the benefits you need. Build a...