We can write intelligently and effectively about many complex technologies. Explore what we’ve done!
OpenStack Foundation Report on NFV:
With this project, a tight timeline and complex contributors list meant that we had a very busy time organizing content, standardizing tone and voice, and designing the paper. We often drive collaborative projects like this for the OpenStack Foundation because our technical expertise helps to accelerate and enhance their deliverables. (Jan 2016)
Composable Infrastructure Blog:
This post, ghostwritten for Dell, was aimed at highlighting the concerns Dell has with an emerging approach to IT infrastructure. This post got over 1000 shares and was written up by various media outlets. Why? Because, in an interesting coincidence, two days later, a competitor announced a huge composable infrastructure product family that wouldn’t be shipping for 6-9 months. Sometimes timing is everything. (November 2015)
Luxury Residential Blog:
We’ve been ghostwriting blog posts for Phunware for about fifteen months. This stands out because it was aimed at a very narrowly defined vertical – millennials who live in luxury residential properties. Phunware is a mobile developer and advertising company with distinctive vertical emphasis. This post is typical of our work for Phunware – we build impactful stories, based on research, that build a sense of thought leadership and confidence. (October 2015)
Samsung Smart Signage Brochure:
Samsung is working to be a leader in commercial displays for small and medium businesses, and we was brought in by an agency to build training resources, a sales guide, and a series of both horizontal and vertical brochures for the new initiative. This was an interesting opportunity to take a brand new product category to market. Samsung continues to leverage our work in different markets. (May 2014)
BMC and Dell White Paper:
This whitepaper took new messaging to marketing for the Dell and BMC partnership. Partnerships and alliances drive much of our work. Managing two marketing teams, usually with different views on tone, style, target audience and objectives, is a challenge, but it’s routine for us. This is a semi-academic paper, fairly formal and structured like a typical white paper. Dell continues to be one of our most valued clients, and I’ve worked on several Dell partnerships, including Citrix, VMware, and Microsoft. (October 2013)
Solarwinds Competitive Campaign: This demand generation campaign was aimed at promoting Solarwinds(tm) Storage Profiler over comparable tools from a Tier 1 storage vendor. This was a good opportunity to go deep into the technology, because Solarwinds sells this product almost exclusively to IT administrators. The key to this successful campaign was tying technology to benefit while exploiting competitive gaps and weaknesses. (Jan 2013)
AWAI B2B Reality Blog:
Brian wrote this blog for a marketing association that trains copywriters, graphic designers, and other marketing specialists. It resulted in a significant uptick in sales for several products while boosting customer satisfaction. Here you’ll see a very informal tone of voice and style to align with the association’s customer base. (Jan 2013).