Services

What do you offer?

We offer copywriting, collateral creation, and content marketing consulting. Our clients benefit because:

  • We understand their technologies and market dynamics.
  • We deliver strong marketing resources, efficiently.
  • We’ve been in their shoes so we intuitively know how to help.

Marketing managers hire us to deliver content marketing strategy and execution. Some examples include:

services

Content Marketing Execution :

  • Writing a demand generation email series for a company that specializes in IT administrator toolkits.
  • Writing monthly newsletter articles for a leading small business marketing organization.
  • Writing a series of solution briefs and white papers for one of the leaders in business continuity/disaster recovery.
  • Creating a collection of vertically oriented sales brochures for a managed marketing service aimed at small businesses.

Strategic Engagement :

  • Content marketing audits and recommendations for a storage product line.
  • Developing all the deliverables for a new B2B communications product launch.
  • Creating a technology partnership messaging brief for an infrastructure vendor and a leading provider of in-memory database technologies.
  • Competitive marketing assessments for a backup and recovery vendor.
  • Defining the messaging strategy and content for a new virtual desktop infrastructure vendor.

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Testimonials

  • Brian excelled consulting on our recent product launch. He internalized our strategy and tactics, executed essential launch deliverables with minimal input, managed additional contractors, provided unexpected improvements, and achieved everything before the deadline. I will use Brian again and I recommend him for your marketing consulting projects.

    Kim McMahon, Partner Marketing, NetApp
  • I was lucky enough to work with Brian on many projects and he approached them all with the same attitude of enthusiasm and detail. A great team player and superb execution.

    Iain Davie, Regional Alliances Manager, VMware
  • I found Brian’s mix of skills to be a rare combination in marketing. He understands what the field and sales people are looking for from marketing, he has a strong grasp of the underlying technology, and he has the marketing sense to put it all together in a package that helps drive the business forward. Plus, he does all of this with a positive and professional attitude that makes him a pleasure to work with on projects.

    Scott Horst, VP of Marketing, Compellent
  • His strong technical focus, combined with attention to detail and an easy communication style really made him a strong asset to support a sales organization. Brian conducts himself professionally with the highest of integrity and remains calm under pressure.

    Ciara Lyons, Manager EMC Demand Centre
  • Brian is the ideal person you want to work with: knowledgeable, understands priorities and what is just distraction, customer-focus, how to get things done – the right way, collaborative, understands how to craft a story that will resonate and he brings a wealth of perspective across geographies, technologies and user pains and benefits.

    Greg White, Senior Manager, Product Marketing / Commvault
  • When you need it done, turn to Brian. During the past 3 years working directly with Brian, I’ve watched him plow through numerous complex problems achieving just the right outcome.

    Michael Grant, Marketing Director, Enterprise Storage Marketing / Dell

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