by Brian Whitaker | 05.24.16 | advice, benefit, content, LinkedIn, market testing, marketing, product marketing, sales, trends
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...
by Brian Whitaker | 04.24.16 | advice, apps, benefit, content, tradeshow
I’ve attended a few tradeshows in my time, but having attended three in a row recently, I’m had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal — and I wasn’t the...
by brianw | 06.19.14 | content, education, marketing, prospects, sales
I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to copywrite content, I’ve noticed something pretty obvious. Companies have content marketing styles and they like...