Tools for Marketing and Enablement

In our Words section, we talked about how it can be a challenge to get words on paper, reviewed, finalized, and out the door. But to make matters worse, many of the organizations we work with struggle with another bottleneck that limits their effectiveness.
Imagine you have finished writing a white paper. It’s been reviewed, proofread, everyone’s happy with the content, and you’re glad to finish it. You sent the content to your in-house design team, or your agency, and they said something you’ve been dreading.

“We can’t get this done right now.”

This happens to our clients more often than not. Design teams have a tough time. They’re often overwhelmed with work because dozens of marketers are submitting projects. Junior designers struggle with the load. Turnover is often a challenge. Their processes sometimes break down under the strain. These issues often result in delays and added complexity for you.

On the one hand, you know the vital role design plays in marketing. You know that in many cases, strong design makes words pop – boosting retention, engagement, and results. You also know that many pieces of content must be designed according to brand and style guides.

But on the other hand, a six-week delay is going to make you miserable.

Content + design = tools for success.

Marketing deliverables are the tools everyone needs for the sales and marketing cycle. You know that your teams rely on you to get a steady stream of marketing collateral out the door and into the right hands. You need to get the message out. You need to boost credibility. You need to feed sales discussions, you need to keep outbound and inbound campaigns going, and you need to support events.

Without the right tools, you can’t get the job done.

We’re here to help.

Our senior designers, all of whom have extensive corporate and agency experience, work together with content development to get your marketing deliverables done. We’re here to help you when you need a brochure for an event, six solution briefs for a product launch, or a sales enablement presentation. Our designers can:

  • Align with your formal brand guidelines or improvise based on existing collateral
  • Manage the process of acquiring imagery
  • Coordinate printing, if needed.
  • Work alongside your existing design team if they just need a boost.

What’s your next Step Insights ?

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Testimonials

  • Brian excelled consulting on our recent product launch. He internalized our strategy and tactics, executed essential launch deliverables with minimal input, managed additional contractors, provided unexpected improvements, and achieved everything before the deadline. I will use Brian again and I recommend him for your marketing consulting projects.

    Kim McMahon, Partner Marketing, NetApp
  • I was lucky enough to work with Brian on many projects and he approached them all with the same attitude of enthusiasm and detail. A great team player and superb execution.

    Iain Davie, Regional Alliances Manager, VMware
  • I found Brian’s mix of skills to be a rare combination in marketing. He understands what the field and sales people are looking for from marketing, he has a strong grasp of the underlying technology, and he has the marketing sense to put it all together in a package that helps drive the business forward. Plus, he does all of this with a positive and professional attitude that makes him a pleasure to work with on projects.

    Scott Horst, VP of Marketing, Compellent
  • His strong technical focus, combined with attention to detail and an easy communication style really made him a strong asset to support a sales organization. Brian conducts himself professionally with the highest of integrity and remains calm under pressure.

    Ciara Lyons, Manager EMC Demand Centre
  • Brian is the ideal person you want to work with: knowledgeable, understands priorities and what is just distraction, customer-focus, how to get things done – the right way, collaborative, understands how to craft a story that will resonate and he brings a wealth of perspective across geographies, technologies and user pains and benefits.

    Greg White, Senior Manager, Product Marketing / Commvault
  • When you need it done, turn to Brian. During the past 3 years working directly with Brian, I’ve watched him plow through numerous complex problems achieving just the right outcome.

    Michael Grant, Marketing Director, Enterprise Storage Marketing / Dell

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